Work

The problem, the decision, the result.

The middle one is the reason to hire us.

We'd rather show three projects properly than a wall of logos.

LOG ENTRY // 001Fintech & Capital AllocationBranding, Web Design

Aura Capital

What was assumed at the startThey wanted a brand refresh and a polished pitch deck before their institutional expansion round.
What we foundTheir audience was not looking for another tech startup look. Sovereign capital and institutional partners needed quiet authority, proof of regulatory compliance, and a voice that never oversells.
Where AI helpedWe used LLMs to audit communication across 40 global fund managers and identify the exact positioning vocabulary their tier of capital respects.
What we made
  • •Visual identity system and custom wordmark
  • •Editorial guidelines for institutional reports
  • •Ultra-fast corporate web platform (0.2s LCP)
What happenedInstitutional closing completed ahead of schedule, with +220% conversion in inbound institutional inquiries.
LOG ENTRY // 002Enterprise SaaS & Cloud InfrastructureDesign (Web & App), Design System

Nexis Cloud

What was assumed at the startThe platform had feature bloat and needed a visual UI cleanup before a product tier launch.
What we foundThe problem was not visual styling; it was information latency. Users were abandoning complex dashboards because interactions froze the browser thread.
Where AI helpedWe analyzed user session telemetry and categorized friction points across 12 core workflow modules.
What we made
  • •Zero-JS editorial landing pages and high-speed documentation layout
  • •Modular Figma design system with strict accessibility specs
  • •Core Web Vitals optimized app interface architecture
What happenedEliminated main thread blocking (TBT 0ms) and lifted platform user retention by +85%.
LOG ENTRY // 003Industrial Robotics & B2B TechnologyDigital Strategy (GEO & AEO), Technical Content

Vortex Automations

What was assumed at the startThey needed aggressive PPC campaigns across traditional search engines.
What we foundB2B robotics procurement engineers were querying generative assistants (Perplexity, ChatGPT, Claude) for vendor evaluations before traditional searches ever happened.
Where AI helpedWe simulated 100+ prompt queries across frontier models to uncover semantic citation gaps and competitor mentions.
What we made
  • •Deep Schema.org JSON-LD structured knowledge graph
  • •Direct-answer architectural documentation (AEO snippets)
  • •High-conversion acquisition funnel and leads infrastructure
What happenedRanked as primary citation in generative engines, delivering +140% ROAS and $2.4M in pipeline.

A few more

[B2B Industrial Platform]
[Fintech Infrastructure]
[Robotics Engineering]
[Commercial Ventures]

Questions about the work

01

Why isn't every project here?

Some work is confidential and some hasn't been written up yet. This is a representative slice.

02

Can I speak with a past client?

Sometimes. Ask during the first conversation and we'll see what's possible.

03

Have you worked in my industry?

We work across technology, manufacturing, finance, professional services, and retail. If your category is new to us, discovery digs into it before any design begins.