LOG ENTRY // 001Fintech & Capital AllocationBranding, Web Design
Aura Capital
What was assumed at the startThey wanted a brand refresh and a polished pitch deck before their institutional expansion round.
What we foundTheir audience was not looking for another tech startup look. Sovereign capital and institutional partners needed quiet authority, proof of regulatory compliance, and a voice that never oversells.
Where AI helpedWe used LLMs to audit communication across 40 global fund managers and identify the exact positioning vocabulary their tier of capital respects.
What we made
- •Visual identity system and custom wordmark
- •Editorial guidelines for institutional reports
- •Ultra-fast corporate web platform (0.2s LCP)
What happenedInstitutional closing completed ahead of schedule, with +220% conversion in inbound institutional inquiries.