branding • Mar 25, 2026
Identidad Visual para Startups de Alto Crecimiento: De 0 a Serie A
Metodología para forjar una identidad corporativa inolvidable que comunique solvencia y atraiga capital.
Insights
Notes on branding, design, and where AI fits
Written by the people doing the work, including the arguments we haven't settled.
Editorial note
Why we write this
Plenty of agency blogs are written for a search algorithm, and you can tell in the first paragraph. We use this one to think out loud about what's changing in our work, and what isn't.
If you're trying to decide how seriously to take any of it, you'll get more from a post here than from another list of ten AI tools you need this year.
What you'll find
01 // TOPIC
Branding and strategy
Naming, positioning, identity decisions, and why we made them.
02 // TOPIC
Design
What's working on screens and in print right now, and what's trend-chasing.
03 // TOPIC
AI and digital strategy
Where AI helps, where it doesn't, and how SEO, GEO, and AEO keep shifting.
04 // TOPIC
Opinions
Takes on branding and marketing, including the ones agencies usually keep to themselves.
Latest
design • Mar 20, 2026
Sistemas de Diseño Ultra-Rápidos: Rendimiento y Core Web Vitals
Estrategias de arquitectura frontend para reducir el TBT a cero y maximizar tasas de conversión.
strategy • Mar 15, 2026
Posicionamiento de Marca en la Era de los Motores de Búsqueda de IA (GEO & AEO)
Cómo construir autoridad y semántica de marca para ser citado por Perplexity, ChatGPT y Google AI Overviews.
New posts when there are new posts.
That's the entire email strategy.
Two quick questions
01
Why does a design agency have a blog?
Because how we think matters more to the people who hire us than one more portfolio image.
02
How often do you publish?
Whenever we settle an argument or learn something useful on client work. We don't publish to hit a calendar metric.